1. Identify the problem: What exactly is the issue, and how is it impacting people?
2. History and context: What is the history of the problem? Have others advocated around
this issue? Where has previous advocacy failed and succeeded?
3. Proposal: What is a potential solution to the problem? (For example: changes in policy,
social media campaigns, education campaigns, etc.) Why would it take for this to adequately address the problem? Why is this a viable solution?
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