Identify the specific features and associations consumers likely have with the prototypes

Consider the following categories of products: beer, candy bars, and running shoes
For each category, please do the following:
identify the basic level, superordinate, and subordinate levels in the taxonomic structure
identify prototypes for each category, and explain your choices
identify the specific features and associations consumers likely have with the prototypes

The following notes apply to all discussions this term!

NOTE 1: For this class, users must post before seeing replies. The purpose of requiring people to post first is to allow me (the professor) to see your understanding of the material. If students see other posts, they often adjust based upon what other people wrote AND based upon the feedback. This does not allow me (the professor) to determine what someone was able to deduce on their own.

NOTE 2: For this course, you are expected to respond to the initial post, respond to at least 2 classmates’ posts, and address any concerns with your initial post. Please review feedback from throughout the discussion board in order to identify possible areas of concern with your post.

NOTE 3: If using references, please cite using proper APA format (in-text and end-of-text).

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