use the copy of digital marketing file that I provided to complete the second file ” email marketing channel”
1. Email Marketing
Define what each one is, and the importance of using this in our email marketing campaign.
The second channel that we will use is email marketing channel.
Email metrics
Open Rate (how does this tool help our chosen tactics?)
Click-Through-Rate (how does this tool help our chosen tactics?)
Conversion Rate (how does this tool help our chosen tactics?)
Bounce rate (soft and hard)- (how does this tool help our chosen tactics?)
Why use email metrics?
-Define email metrics with reference, and the importance of using this tool for email marketing (include reference).
Helps to evaluate email campaign success. Helps us to identify what needs improving, how we can change the content to suit our target audience, and what content to continue based on the success.
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