Re!ections of entrepreneurs of small and medium-sized enterprises concerning the adoption of social media and its impact on performance outcomes: Evidence from the UAE

Based on the attached journal article; assess the factors that might make it interesting to you. Use these questions to make this assessment:

Did the authors study an unusual location?
Did the authors study an unusual group of participants?
Did the authors take an unusual angle or perspective?
Did the authors collect unusual forms of data?
Did the authors present results or findings in an unusual way?
Did the authors study a timely topic?

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