the answer should be in the form of an essay. The essay should be well organized, that is, it has an introduction ), body and conclusion. The introduction should introduce the topic (1000 word count)
1. Name the global brand/organizationand briefly describe its products and activities. in these essay we willl choose Amazon co.
2. What does it mean to be a global organization? Why is your chosen organization global? Link to the theories discussed in the course material.
3. There are many factors that could trigger an organization to expand across international boundaries. Discuss these factors and link your discussion to your chosen organization.
4. Discuss the main success factors of the global brand. What is its marketing strategy, competitors and competitive advantage?
5. Discuss the concept of globalization vs. customization and the measures taken by the global brand to recognize that offerings and communication should be adapted to local preferences and conditions. Support your answer with solid examples and Link to the theories discussed in the course material.
6. Discuss the ethical considerations for the global organization. Support your answer with solid examples and Link to the theories discussed in the course material.
7. Discuss the organizations future plans, expansions and diversification
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