Imagine you are employed in a new role that involves both generating and implementing ideas within an organisation. You need to analyse and evaluate how you could create or
improve on an idea generation process. You are asked to present your suggestions in the form of a report.
Scenario: Influence change in Organisation Culture to embrace Ideas Generation
a. A briefing justifying why ideas need to be generated i.e. New Product Development (NPD) and how the current Organisational Culture might be described with regards to Ideas Generation i.e. not innovative, stuck in its ways etc.
b. A schedule of a typical Ideas Generation event, including elements such as activities, timings and a list of participants, including their job title/role and reason for
inclusion i.e. why they should attend.
c. Suggested changes in practices to help benefit the current Organisational Culture i.e.
ongoing ideas generation events, tools and techniques, personnel involved, resources required.
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