Apply appropriate strategic marketing theory and models to examine the company & the market using suitable academic articles and texts.

Apply appropriate strategic marketing theory and models to examine the company & the market using suitable academic articles and texts. Apply appropriate strategic marketing theory, concepts and models to determine the key strategic marketing options for the company in the future in light of the challenges faced, using suitable academic articles and texts and secondary evidence. Undertake in-depth research using suitable secondary sources (non-academic) Use key marketing concepts, models and terms, referring to relevant academicreading on strategic marketing. Submit as a written report in report format (see advised structure below) Word count is 3,000 words

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