Pick out three brands from the cereal industry. Be specific–don’t just choose Kellogg’s for example, but a specific Kellogg’s brand (such as Frosted Flakes). Be sure to list the three you chose. How are they positioned? Which is the best in your view? Why is that particular brand the best in your view? Assess each (of the three) brand’s awareness level and consumer loyalty level. What is each brand’s personality? Be sure to provide full rationale for your answers.
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