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Chipotle case:

1. Identify strength/weaknesses for Chipotle. Does Chipotle Mexican Grill have any core competencies, and if so, what are they?

2. What are the primary components of Chipotle’s value chain?

3. Does case Exhibit 1 show Chipotle has good financial and operating performance? Use the financial ratios in Table 4.1 of chapter 4 as a guide in doing the calculations to support your opinion.

4. Do a weighted competitive strength assessment to compare Ghipotle’s competitive strength with that of Taco Bell, Qdoba, and Moe’s Southwest Grill. Table 4.4 in chapter 4 provides an example.

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