Capstone Project on LENNAR CORPORATION Instructions
(I attached files of another company analysis of how this project is supposed to look)
I. Organizational Profile & History
II. Organizational Vision, Mission, & Goals
III. External Environmental Analysis
(A) Seven-Factor Macro Analysis
(B) Micro/Industry Factors
(C) Competitive Analysis
(D) External Factor Evaluation Matrix
IV. Internal Environmental Analysis
(A) Analysis of Strategies
1. Corporate Level Strategy
2. Business Level Strategy
3. Functional Level Strategies, resulting in the Value Chain Analysis
(B) Analysis of Implementation Variables
1. Structure
2. Culture
3. Leadership
4. Systems & Processes
(C) Analysis of Control Variables
(D) Internal Factor Evaluation Matrix
V. SWOT Analysis
VI. Identification of Issues & Problems
VII. Conclusions & Recommendations (Use SWOT Matrix in Recommendations)
VIII. References (Minimum 30; at least 20 non-company sources)
IX. Appendices
Project Paper & Presentation:
You are expected to submit a written analysis of approximately 50 pages plus appendices. You also need to make a 10-minute formal presentation of the project. The presentation should be professional and should include use of visual aids.
Mandatory References
Company
1. Company website
2. Company 10-K & Q
3. EBSCOs Profile for your company
4. Lexis-Nexis Academics Profile for your company
5. Mergent Onlines Profile for your company
Industry
1. Standard & Poors Net Advantage Profile for your industry.
2. Mergent First Researchs Profile for your industry.
3. Yahoofinance.coms Profile for your industry.
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