Compare how the writers convey their attitudes to each bar and the people that work there.

Compare how the writers convey their attitudes to each bar and the people that
work there.

Source A: Charles Dickens writes about a Gin-Shop in Sketches from Boz written in 1835.

The hum of many voices issues from that splendid gin-shop which forms the commencement of the two streets opposite; and the gay building with the fantastically ornamented parapet, the illuminated clock, the plate-glass windows surrounded by stucco rosettes, and its profusion of gas-lights in richly-gilt burners, is perfectly dazzling when contrasted with the darkness and dirt we have just left.

The interior is even gayer than the exterior. A bar of French-polished mahogany, elegantly carved, extends the whole width of the place; and there are two side-aisles of great casks, painted green and gold, enclosed within a light brass rail, and bearing such inscriptions, as “Old Tom, 549”; “Young Tom, 360”; “Samson, 1421”–the figures agreeing, we presume, with “gallons,” understand. Beyond the bar is a lofty and spacious saloon, full of the same enticing vessels, with a gallery running round it, equally well furnished. On the counter, in addition to the usual spirit apparatus, are two or three little baskets of cakes and biscuits, which are carefully secured at top with wicker-work, to prevent their contents being unlawfully abstracted. Behind it, are two showily-dressed damsels with large necklaces, dispensing the spirits and “compounds.” They are assisted by the ostensible proprietor of the concern, a stout, coarse fellow in a fur cap, put on very much on one side to give him a knowing air, and to display his sandy whiskers to the best advantage.

The young fellow in a brown coat and bright buttons, who, ushering in his two companions, and walking up to the bar in as careless a manner as if he had been used to green and gold ornaments all his life, winks at one of the young ladies with singular coolness, and calls for a ‘kervorten and a three-out- glass,’ just as if the place were his own. ‘Gin for you, sir?’ says the young lady when she has drawn it: carefully looking every way but the right one, to show that the wink had no effect upon her. ‘For me, Mary, my dear,’ replies the gentleman in brown. ‘My name an’t Mary as it happens,’ says the young girl, rather relaxing as she delivers the change. ‘Well, if it an’t, it ought to be,’ responds the irresistible one; ‘all the Marys as ever I see, was handsome gals.’

Source B: A review in The Telegraph by Orla Pentelow in 2018, titled The Coral Room Bar.

Youd be forgiven for thinking, when entering the newly renovated Coral Room bar at the Bloomsbury London, that you had walked into something out of a Wes Anderson film set. The new all-day dining restaurant and bar – once a simple lobby in the Sir Edward Lutyens-designed Grade II-listed building – is a cavernous, coral-coloured 2,100sq ft double-height space at the front of the hotel. Designer Martin Brudnizki has kept the original panelled walls, spruced up with the vivid colour which gives the space its moniker, but what really catches the eye is the central bar. A Calacatta marble counter atop a glossy wooden front with antique-style mirroring and brass hardware provides a grand backdrop around which everything else is. The overall effect is an impressive, genuinely beautiful room, that is simultaneously reminiscent of 1920s decadence and Miami art deco. It manages to be design-conscious, luxurious and yet inviting at the same time. I followed a glass of British fizz with one of the bars signature cocktails. Staff did well to help us with recommendations, offering suggestions based on our spirits of choice, and assuring us that anything not found on the pink-hued menu can be rustled up behind that magic marble bar. A food menu of small plates and light bites works as a tapas-style evening meal. Breakfast options such as garden pea and feta smash on sourdough toast and rainbow acai bowls make the Coral Room just as suitable for morning meetings, and the bar also caters to teetotal clientele thanks to a small menu of Seedlips non-alcoholic spirits.

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Present and explain the debate between Ruse and Laudan over creation science.

Any references, including the class textbook, must be cited on a works cited page, separate from the rest of the paper.
Present and explain the debate between Ruse and Laudan over creation science. First, what is creation science and why was it being challenged in court? Then present Ruses five characteristics which he presented as a way of determining what is necessary for being a genuine science. Then present in detail Laudans counter-arguments against Ruses characteristics of genuine science. If Laudan is correct, what is the right way to determine if creation science is a science or not? Do you think creation science (or its more recent version, intelligent design) is a science and so should be taught in public high school biology courses? Explain.

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Describe the organization and its significance to nurses in the specialty area.

Prepare this assignment according to the guidelines of APA 7th Edition (See Word Attachment for guidanse). An abstract is not required. Be sure to use level 1 APA headings. They are centered and bold. The first letter in a word with four or more letters is capitalized. Do not number them. The running head is not used for student papers, per APA 7th Edition.

Examine the importance of professional associations in nursing. Choose a professional nursing organization that relates to your specialty area, or a specialty area in which you are interested. In a 7501,000 word paper, provide a detailed overview the organization and its advantages for members. Include the following:

Describe the organization and its significance to nurses in the specialty area. Include its purpose, mission, and vision. Describe the overall benefits, or “perks,” of being a member.

Explain why it is important for a nurse in this specialty field to network. Discuss how this organization creates networking opportunities for nurses.

Discuss how the organization keeps its members informed of health care changes and changes to practice that affect the specialty area.

Discuss opportunities for continuing education and professional development.

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What are the steps to writing a referral, and what is the NPs responsibility in follow-up?

Chronic pelvic pain can be caused by any number of conditions. In primary care, nurse practitioners should be able to outline the basic approach to initial evaluation of and management of these disorders. As you have learned in this unit, there are many causes of chronic pelvic pain. Select one of the causes of chronic pelvic pain and describe the symptoms. Why would you refer this patient for consultation, and to whom? What are the steps to writing a referral, and what is the NPs responsibility in follow-up?

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Discuss a common diagnosis of acute pelvic pain in a woman of child-bearing years or a woman who is postmenopausal.

acute pevic pain is defined as pain of less than three months duration. Discuss a common diagnosis of acute pelvic pain in a woman of child-bearing years or a woman who is postmenopausal. How does a focused history and physical guide your work up? What labs/diagnostics would you consider? What are your differentials, including your must not miss diagnosis? Is a referral necessary based on your final diagnosis?

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Explain which kind of pricing strategy the Amusement Theme Park has executed and argue to what extent you agree with their pricing strategy and explain if there could be a more appropriate approach to pricing.

Marketing Mix
Instructions
Bachelor Students are to write an individual essay of minimum 1500 and maximum 2000 words.
This individual exam builds upon the concepts, frameworks and theories as outlined in the Module Guide and as presented in the required literature and (online) classes.
This exam consists of seven questions. For the first six questions the maximum score is ten points per questions. For question seven the maximum score is 40 points.

Question 1 (10 points)
Imagine yourself as the CEO of an Amusement Theme Park which is newly opened near by the busiest and international city of a country. Despite the fact that the city is very famous and highly populated, it did not have a major theme or amusement park before. Therefore the new Park was able to obtain a monopoly in the area; the park is now the largest in the world!
Because the city was lacking a major park, the Amusement Theme Park attracted major publicity and was supported with significant media advertising. The primary communication focus was on the large size of the park and the selling of seasonal pass tickets.
The pricing strategy of the Amusement Theme Park was to sell seasonal passes rather than individual tickets. For example, a season pass cost 50 Euros as compared to a one-day visit ticket of 30 Euros. These passes became extremely popular and consumers were visiting multiple times per season. On several occasions, in the middle of summer, the Amusement Theme Park was at full capacity. That means that season pass holders, were unable to enter the park because it was full and the queues were quite long. It was an uncomfortable situation for the consumers to wait 1 to 1.5 hours under the summer heat.
As a new facility, the park was eager to get back their investment as fast as possible.
Explain which kind of pricing strategy the Amusement Theme Park has executed and argue to what extent you agree with their pricing strategy and explain if there could be a more appropriate approach to pricing.

Question 2 (10 points)
Imagine you work in the marketing department of a large pharmaceutical company which makes a broad range of products. Some of these products are prescription medication and must be sold via pharmacies, whereas other products such as paracetamol can be sold over-the- counter’ in supermarkets.
As the as the overall market has become more health conscious, the company decided to launch a range of Vitamins tablets. As the marketing manager of this new Vitamin line, you decided to use multiple channels for this new product.
A) What type of marketing (distribution) channels should your company use to reach the maximum number of end consumers?
B) Describe the pricing and packaging strategy of each channel?
C) What are the possible channels that could be in conflict? How would you approach/resolve each of the conflicts?

Question 3 (10 points)
As a marketing consultant, you need to help a company of your choice from any industry you decide; from airline industry to hospitality, fashion, cars, hospitals or education. You need to help that company of your choice to decide the most appropriate Integrated Marketing Communications (IMC) tools mix for a major launch of a new and innovative product. There are many possible promotional tools to choose from. The goal is to integrate the campaign across the various elements.
A) Outline the choice of IMC tools that you would use to structure this new product launch and argue what role each of them plays in the overall campaign.
B) How hard would it be to effectively integrate and coordinate your overall campaign?

Question 4 (10 points)
Pick two product categories one should be a physical good and the other should be a service.
A) For both the physical good and the service, outline and discuss how the three product levels could be structured.
B) For both the physical good and the service, relate these three product levels to the consumer needs.
C) In your opinion, how useful is it for a marketer to divide the product into its several product levels?
Question 5 (10 points)
The product life cycle helps a company understand the stages a product or service may go through once it is launched in the marketplace. Choose 2 products or services:
Product/service 1-that survived throughout the product life cycle into the decline phase
Product/service 2-that failed in the product life cycle and ended with death before the decline phase
A) Discuss critically the product life cycle extension strategies that product/service 1 went through and indicate what went well and what could have been done better.
B) Discuss critically the reasons for product/service 2’s early demise and what could have been done better in order for it to survive.

Question 6 (10 points)
This question consists of questions A, B and C.
A) Although product and services require different marketing strategies, consumers are the center of every marketing program. Using relevant examples, evaluate how product and service companies build offerings that bring value to their target market?
B) Identify some of the differences on the below mentioned business types with regard to how these offerings could be marketed differently you can also refer here to the 7 Ps and the B2B business types.
financial services
raw materials offerings
original equipment manufacturer (OEM) offerings
maintenance, repair, and operations (MRO) offerings
consulting service
C) The co-founder and CEO of VOX Activewear asks you to become the Chief Marketing Officer (CMO) of the company. Argue what, as new CMO, would be your priorities with regards to implementing (changes to) the company’s Marketing Mix.

Question 7 (40 points)
For this question you may choose any company from any industry you like: from consumer electronics (Sony and Fairphone) to airlines (KLM and United) to fast-food (Burger King and Subway) and education (Wittenborg and Harvard).
Assume that you have taken on the position of that companys Chief Marketing Officer: the highest ranking Marketing executive in the company and seated, together with the CEO, in the Board of Directors.
If your company of choice offers multiple product lines you may choose to focus on one of these in this exam. In that case, explain clearly here what product(s) you will focus on.
Your CEO asks you to critically reflect on the current marketing strategy and to make any changes required to help the company compete successfully in the coming decade.
In your answer, make sure to reflect on the following:
A) what are the company’s existing marketing strategies (use at least three marketing strategies).
B) what might be important future developments that can impact the companys commercial survival in the coming 5-10 years?
C) based on these developments, what changes would you make to the companys marketing strategy/strategies described under question A)?
What changes in the Marketing Mix (Product, Price, Place & Promotion) are required as a result of the change(s) in marketing strategy?

Assessment criteria
The ability to demonstrate in-depth knowledge and understanding of key concepts and theories.
The ability to apply critical analysis and synthesis of relevant information and theory.
The ability to demonstrate innovative and creative thinking through the analysis and evaluation of the material.
The ability to develop concise, well thought, arguments that are supported by citations of peer-reviewed articles, books and up to date research.
The ability to include the required number of qualified references in the report.

Format instructions:
The paper should be written between 1500-2000 words excluding title page, contents, and reference list and should be set in Times New Roman, 12-point font for the main body with exceptions for the Title page and the Headings if any, 1.5 spaced.
All pages should be numbered consecutively.
All citations must be in Harvard referencing style and format. Use this link for the online guidance on the application of Harvard formatting and citation style https://library.aru.ac.uk/referencing/harvard.htm
English UK

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Write an Impact of Discrimination on the American Economy.

Write an Impact of Discrimination on the American Economy.
My topic is Impact of Discrimination on the American Economy. And I want to use as three major points: impact of race discrimination on the American economy, impact of sexual orientation on the American economy, and impact of gender discrimination on the American economy.

With supporting details I want to use history of rights and social justice in the US along with what you suggest.

The outline should conclude with 5 to 7 sources in APA format with entries alphabetized. These sources should be academic in nature.

There is a sample of a three level outline in the attachment.

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What are the main advantages and disadvantages of the ethnocentric, polycentric, and geocentric approaches to staffing policy?

New Business Environment

Instructions

Bachelor Students are to write an individual essay of a minimum of 2000 and a maximum of 2100 words.
This question booklet contains two parts (A- short essay questions and B- case study) with 5 questions each.
You are to answer ALL the questions in Part A and B in a logical manner.
Read and understand the questions before you begin answering. You must leverage the models and concepts taught in class for each question.
The minimum word count for each answer is 200 words. Indicate your total word count after every question.
You must reference all materials and sources used using Harvard Referencing style and generate a reference list at the end of your document. Plagiarism is a serious offense and will be highly penalized.
Teachers note: All questions are compulsory.
Refer to the required literature: Collinson, S., Narula, R., & Rugman, A. M. (2017). International business. Pearson.

PART A: ESSAY QUESTIONS

Question 1
In deciding whether to export to another country or build their own sales or production site, based on your understanding of trade theory and theories of FDI what are the key considerations for international managers making this choice? Give examples where necessary.

Question 2
Some countries, many being developing countries, peg their currency to the US dollar. What effect does a rapid appreciation or devaluation of the dollar have on those countries? If you were an exporter from an emerging country to the United States would you prefer a strong or weak dollar? Explain

Question 3
Discuss three of Hofstedes national culture dimensions. Using examples from MNEs that you are familiar with, explain some of the implications of these dimensions for international business?
Question 4
What are the main advantages and disadvantages of the ethnocentric, polycentric, and geocentric approaches to staffing policy? Using examples from MNEs that you are familiar with, explain when each approach is necessary?

Question 5
MNEs are constantly refining their R&D departments to develop new products and not simply focusing on improving their current offerings. Explain the main reasons for this decision by

PART B: CASE STUDY
Read the following case study carefully and answer the questions that follow.
McDonalds in India: No Hamburgers Please!
(Source: McDonalds sells hamburgers. https://thelib.info/tehnologii/3089124-mcdonald-s-sells- hamburgers/)
In 1954, a milkshake mixer salesman named Ray Kroc traveled to San Bernardino, California, to see why one restaurant had ordered so many of his Multimixers. The McDonald brothers had invented a new concept in the restaurant business and Kroc wanted to see for himself why the business was so popular. Dick and Mac McDonald had pioneered fast food based on high volume, low prices, limited menu, and quick service. The restaurant was a success, and Ray Kroc wanted it. He negotiated an agreement with the McDonald brothers in which he would become the exclusive franchiser of the McDonald name.
In 1955, the first McDonalds franchise opened in Des Plaines, Illinois. The McDonalds empire would be based on four core values providing customers with quality, service, cleanliness, and value (QSCV). Kroc believed that consistency in these core values would allow McDonalds to build a strong brand image throughout the United States. He was right. The concept was a success, and by 1963 McDonalds was selling 1 million hamburgers a day.
The first international McDonalds opened in Canada in 1967. McDonalds continued its international expansion into Japan, Germany, Australia, France, and England in the 1970s. Additional outlets were established in Latin America, the Middle East, Central and Eastern Europe, Russia, and China. The motive for McDonalds international expansion was the realization that most potential sales existed outside the United States. As Kroc had said in 1954, when he witnessed the McDonald brothers original restaurant concept, This idea can sell anywhere. Based on the need for additional sales growth and the belief that the concept could be exported, McDonalds embarked on an aggressive international expansion effort beginning in the 1970s. Today, McDonalds has restaurants in 119 countries and derives over 60 percent of its profits from sales overseas. On average, the company opens a new restaurant somewhere in the world every five hours, and McDonalds can be found on every continent, except Antarctica.
Prior to 1996, McDonalds did not have a restaurant anywhere on the Indian subcontinent. With a population of over 1 billion, India is viewed by many as a market with an enormous potential. Indias population is second only to that of China, and, with differing birth rates, India will become the most populated country in the world by 2020, according to some estimates.
India represented a big challenge to McDonalds because most Indians could not eat the main menu item: the beef hamburger. Over 80 percent of the Indian population is Hindu and this religion prohibits the consumption of cow products. Also, approximately 40 percent of Indians are strict vegetarians and eat no meat of any kind. A significant percentage of the Indian population is Muslim, which also prohibits the consumption of pork products.
India is a federal republic, which gained its independence from Great Britain in 1947. After many years of British rule, Mahatma Gandhi led a mass movement for independence. Since that time, India has been as its constitution states, a sovereign, socialist, secular, democratic republic. The economic self-reliance or swadeshi begun under Gandhi influenced public policy in India for over 40 years. India finally began to liberalize economic policy after experiencing a severe foreign currency crisis. In 1991, major changes occurred that made foreign investment easier, including reduced tariffs, removal of non-tariff barriers to trade, and loosened foreign investment restrictions and currency controls.
India still remains a poor country and a difficult market for Western companies. Per capita GDP is $1,498, and many Indians live on less than a dollar a day. Yet, the economy with a high growth rate in recent years has raised many out of poverty and produced widespread income gains. The government recognizes eighteen languages, with Hindi being the most widely spoken. English is also spoken, especially in urban areas and among the better-educated component of the population. Violent religious clashes occur between Hindus and Christians and between Hindus and Muslims, and there is a current movement to establish an all-Hindu India. The religious and social class tolerances advocated by Gandhi do not seem to be as well accepted by many in India today. India is a country divided by languages, religion, and caste.
In 1996, McDonalds opened its first restaurant in India. The first McDonalds in India was located in Delhi and was the only McDonalds outlet worldwide not to offer beef on its menu. Due to dietary restrictions imposed by religion, McDonalds had to be creative in its product offerings. Without the possibility of serving beef or pork, McDonalds offered the lamb patty and a veggie burger. The Big Mac was named the Maharaja Mac and substituted ground lamb for beef. After opening its second restaurant in India, this one in Mumbai, McDonalds had invested $14 million, yet the company was not completely sure of the potential of the Indian market. Although business was brisk at both locations, some concerns were raised.
Some consumers complained about the bland taste of the food. Accustomed to the spicy traditional Indian food, McDonalds meals seemed too plain for some consumers. There was also a concern about the political stability of the country and long-term acceptance of McDonalds in India. The Indian government did not support the entry of McDonalds into the country and some Indians protested the arrival of the American multinational. Previous American franchises have been the target of vandalism in India in the past. KFC, Dominos Pizza, and Pizza Hut all have several locations in India, and some of the restaurants have experienced difficulties with political mobs. McDonalds is perhaps in an even more vulnerable position because its primary product worldwide (beef) is viewed by many Hindus as not appropriate for consumption. As one protestor remarked They are the chief killers of the cow. Other protestors see McDonalds as a symbol of the exploitation of the worlds poor by rich American multinationals. In 2005, McDonalds settled a $10 million lawsuit. brought by vegetarians in the United States who had charged McDonalds with misleading advertising. McDonalds had been using a beef flavoring for its French fries without telling consumers. The news of this culinary process caused protest in India and some store vandalism, however, McDonalds had been careful not to use the beef flavoring in India.
McDonalds of India is a 50/50 partnership between the McDonalds Corp. and two Indian businessmen, who have divided the market into North and East, and West and South markets of India. McDonalds faces stiff competition from Yum! Brands Inc., which operates KFC, Pizza Hut, and Taco Bell. Yum has the advantage of having its product offerings more consistent with the requirements of a Hindi diet. At present there more than 250 McDonalds restaurants in India and there is a plan to double that number by 2020. McDonalds of India continues to experiment with different product offering to satisfy local tastes and preferences and has developed a McDonalds delivery phone app to bring meals to consumers.
Faced with the difficulties of product acceptance, low purchasing power among consumers, and the ever-present potential of political conflict, McDonalds, nevertheless, hopes to grow this emerging market in the coming decades. With a large and growing population, and increasing incomes, McDonalds feels that Indians will embrace the product offerings and make India a very good growth market for the company

Question 6
What are the approaches available to McDonalds that allow them to use international markets and locations competitively?

Question 7
Discuss the approach of internationalization to India that McDonalds is following.

Question 8
Discuss the cultural, economic and political barriers that McDonalds faced in India. What could senior managers do before and after mergers to alleviate these barriers?

Question 9
Using the FSA CSA Matrix, explain the relative strengths and weaknesses of the CSAs and FSAs that McDonalds possess.

Question 10
What lessons can be learned by other MNEs from McDonalds experience in India?

Assessment criteria
The ability to demonstrate in-depth knowledge and understanding of key concepts and theories.
The ability to apply critical analysis and synthesis of relevant information and theory.
The ability to demonstrate innovative and creative thinking through the analysis and evaluation of the material.
The ability to develop concise, well thought, arguments that are supported by citations of peer-reviewed articles, books, and up-to-date research.
The use of accurate examples to illustrate key points.
Format instructions:
The paper should be written between 2000-2100 words excluding title page, contents, and reference list and should be set in Times New Roman, 12-point font for the main body with exceptions for the Title page and the Headings if any, 1.5 spaced.
All pages should be numbered consecutively.
All citations must be in Harvard referencing style and format. Use this link for the online guidance on the application of Harvard formatting and citation style https://library.aru.ac.uk/referencing/harvard.htm
English UK

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