Category: Essay

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Referencing: OSCOLA only

Essay Question: In what circumstances can a state lawfully resort to the use of military force in response to an attack from a non-state actor?

Keep in mind that the bibliography does not include judgements, interviews – primary sources
bibliography only includes secondary sources

This question is intended as a question about self defense- whether article 51 allows self defense from attack from a non state actor

look at opinions of ICJ – relevant information there
Palestinian wall (criticism of majority by judge hidgins)

— I handed in a proposal for the essay and received feedback on it. Please refer to the feedback when writing the paper.
Feedback: “You need to work more on your essay plan. As it is, there are several irrelevant parts and you do not focus sufficiently on what should be the only object of your analysis which is whether there is a right of self-defense against armed attacks by non-state actors. which article supports this? which interpretation of the article? In particular, I recommend that you discuss the unable/unwilling standard. You need to be accurate and pay attention to clarity of expression.

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ASSESSMENT TASK:

You have been asked by the marketing manager at FedEx to critically review some key theories and concepts in order to provide additional information at a planned FedEx management conference. In REPORT FORMAT, you are asked to provide the following information.

1. Critically analyse the decisions that need to be implemented in designing an Integrated Marketing Communications (IMC) plan for the 40 year anniversary as shown in the short case study*.
[student critically analyses the decisions that need to be implemented in designing an Integrated Marketing Communications plan for the 40 year anniversary as shown in the case study*] (30 MARKS) (1,000 WORDS APPROX)

2. Additionally evaluate ways to measure the effectiveness of a B2B IMC plan. (10 MARKS) (333 WORDS APPROX)

3. IMC objectives and budgets are necessarily interdependent. Evaluate this statement providing examples with use of supporting theory to justify your answer.
[student critically evaluates that IMC objectives and budgets are necessarily interdependent providing examples with use of supporting theory to justify]
(25 MARKS) (833 WORDS APPROX)

4. There is a spectrum of involvement in international B2B development from ‘Export to Direct Investment’, analyse the risks associated with each of the entry options.
[student outlines that there is a spectrum of involvement in international B2B development from ‘Export to Direct Investment’ and analyses the risks associated with each of the entry options.
(25 MARKS) (833 WORDS APPROX)

ASSESSMENT CRITERIA:

The analysis MUST be supported by academic theories and concepts and the paper MUST comply with the format stated above and Harvard referencing guidelines. The reflection must NOT be descriptive in nature; it should provide clear evidence of understanding of the issues under consideration with an applied review of the business provided in the task scenario.

A MINIMUM of 15 academic sources are to be referenced [NOT just online sources but also from books and journals]. The majority of these sources should be relevant, internationally peer reviewed articles/journals or accredited textbook references. Sources such as Wikipedia and the like are NOT accepted. Sources available ONLY online should be avoided.

Be mindful of how many marks are allocated based on your ability to define, analyse and apply key concepts.

To achieve the highest marks you MUST make informed comparisons between the theories and concepts you have studied and provide a reflection on how these apply to the business case. The analysis will be very well-applied and will rely heavily for support on current literature.

CASE STUDY:
40 YEARS DELIVERING A BETTER FUTURE
On April 17, 1973, 14 small French Dassault Falcon planes took to the skies from Memphis International Airport and 186 packages were delivered to 25 US cities along the East Coast; the overnight express industry was born.

40 Years later, the business has a fleet of 660 freighter aircraft along with thousands of FedEx trucks delivering millions of packages and documents to over 220 countries and territories every working day. Today FedEx is providing the customer with a fully integrated system to ship packages around the world. In fact, most of the competition has built their business on the hub-and-spoke and track-and-trace models FedEx first introduced.

FedEx’s growth, innovation and success over the years is not due to any one contribution but to a great team effort of our 300,000 team members. And as business source suggests,
‘So here’s to another 40 years – we look forward to continuing building on our success story that first took off from a small airport in Tennessee one memorable evening in spring all those years ago.

TECHNOLOGY AND BUSINESS CHANGE

Since trading just over 40 years ago, FedEx has developed its business alongside the development of technology. Technology is everywhere – the internet, mobile devices and social media have all contributed to bringing our world close together. At FedEx we’ve led the express transportation industry for over 2 decades with many significant technological innovations. FedEx was built upon innovation and it continues to be an integral part of the FedEx culture and business strategy. Here are just a few innovation milestones over the past 40 years:

1980: computers in FedEx vans

1984: automated shipping

1986: hand-held barcode scanners for couriers

1993: tracking software

1994: www.fedex.com

1996: online shipping

2002: FedEx PowerPad

2007: customer service live online chat

2009: SenseAware smart tracking launched in US

2010: electronic trade documents
FedEx joins Facebook

2011: FedEx Ship Manager lite

2012: brand new start for www.fedex.com
EMEA (Europe, Middle East, Indian Subcontinent and Africa) joins Twitter
EMEA launches SenseAware

CAMPAIGN TO ATTRACT MORE B2B

In 2008, FedEx launched a new marketing campaign directed to the Business and Business market. ‘FedEx delivers to a changing world’ was regarded as a reintroduction of FedEx’s business network to deal with the complexity of a dynamic global market. The campaign looked to deliver 5 key themes which included expansion, breadth of service, expertise, innovation, sustainability and education (FedEx, 2013).
The campaign defined the target audience as the ‘deciders’ within the procurement process of the many organisations who use the FedEx delivery system.

DELIVERING MORE IN EUROPE

In today’s market, businesses need to make the most of every opportunity the can. FedEx have shown a continued strategy of expansion across Europe and delivers more of what their customers want with
– later collection times
– more deliveries before noon
– faster transit times across Europe and worldwide
With 100 new locations and over 3,600 new team members, FedEx is committed to developing further links across Europe.

BUSINESS AND PROFIT

Today FedEx Corp. provides a broad portfolio of transportation, e-commerce and business service through companies competing collectively, operating independently and managed collaboratively, under the FedEx brand. It operates through 4 segments; FedEx Express, FedEx Ground, FedEx Freight and FedEx Services. The FedEx Express segment offers time-certain delivery to more than 220 countries and territories.

Case study information redacted from:

http://wps.pearsoned.co.uk/wps/media/objects/1669/1709610/extra_cases/0273687395_case_fedex.pdf

www.fedex.com

www.forbes.com

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A typical structure for the Project Proposal is: (total 4000 words)
• Introduction 10% of words (approximately 400 words)
– Description of the research topic
– Aims and object of this research
– Research background
• Literature Review 40% of words (approximately 1600 words)
– Definition of CSR events
– History and Development of Corporate Social Responsibility events
– Development of Corporate Social Responsibility event today
– The important of having corporate social responsibility events for company
– The business perspective of the UK and Thailand
• Methods 40% of words (approximately 1600 words)
– Overview of methods
– Research philosophy (ontology and epistemology)
– Research question
– Data collection
– Data analysis (coding of transcripts and comparison of cases)
– Findings and Analysis Presentation of findings (quantitative: SPSS tables;
qualitative: summary tables). Analysis of results, comparing and contrasting results
with literature models/themes. Validity and reliability of the findings. Weaknesses
of the study

• Conclusions 10% of words (approximately 400 words)

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The question is:
In the field of training and development, some experts consider that Generation Y and Z workers learn in different ways than older generations and that this warrants the need for different training and development methods. Using adult learning theories and scholarly articles, examine whether this view is accurate.

This Assessment Task relates to the following Learning Outcomes:
• An understanding of how to conduct each of the phases of the strategic training process both
individually and in groups, and the key practical challenges involved.
• An understanding of how theories of learning and cognition may contribute to training and
development and the changing faces of training and development.
• An understanding of the practical application of disciplinary knowledge in this area to
professional activities concerned with training and development and the promotion and communication of strategies in this field.

•Referencing is critical. Please use the Harvard system. The words of others must be cited (referenced), as must the ideas of others.
•Begin the essay with an Introduction and finish it with a Conclusion. An Introduction presents the context for the information to follow.

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I have uploaded a presentation file which will explain the assignment brief and criteria exactly.

Please make sure to use theories, journals, news and books from referencing.

We had a debate based on this topic but the assignment is not a report on the debate – it is about the topic. I will upload the debate if it is useful.

I will upload some useful and relevant documents like journals later.

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ESSAY ASSIGNMENT 1750 WORDS Don’t exceed 2000 words excluding references and title

Discuss how past events have influenced the contemporary health status of Australia’s First Peoples. In your argument make reference to health statistics and Indigenous community responses to this.
PLEASE FOLLOW INSTRUCTIONS FROM FIRST UP LOAD NAMED Essay 1 information and instructions

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Please answer the 4 questions in the attached document. Answers need to be 3-4 fully developed paragraphs and written in APA 6th edition. Do not use direct quotes in the answers. Please only use scholarly references. If you have any questions, please let me know.

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