1. Analyse how the seven features commonly associated with a global brand, as proposed by Quelch (1999); apply to your chosen case and conclude with an overview setting out to what extent your brand has achieved global brand status. Remember to support your answer. (70 marks) • Strong in home market • Geographical/balance in sales • Addresses similar consumer needs worldwide • Consistent positioning • Consumers value the country-of-origin • Product category focus • Corporate name

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