Create a 12 Slide (no less no more) google doc or PowerPoint presentation and submit as PDF or PPT in canvas.
Choose a corporate logo of a well-known brand and show its logo design development overtime. Describe history and founder of brand, ETC.
When and why did the brand redesign their logo? Is there a connection between Shift in target audience or leadership? Are other social, economic or technological developments occurring simultaneously? Use images and quotations in your slides.
write a reflection essay (500-750) words of this logo or this particular brand.
discussing, design elements and principles, brand positioning by design. What is the one word your brand uses? (VOLVO=Safety)
Any Future logo or branding ideas?
Rational
A Logo is a forward-facing identity of the brand
A logo is the face of the company, its product or services and connects the brand with its consumers. A new logo might also be created when a company gets divided and another entity is being created with new management. Both companies might go for a change in their logos to avoid confusion over their identities.
You need to rebrand to change the following aspects of your identity. Change the brand perception among consumers. … Improve social awareness of the brand. Logo redesigning is revamping the identity of your brand through a tweak in your logo design or entirely new logo design.
When and Why was the brands logo redesigned.
Who is the competition
What is happening in the world?
How much of a redesign? Radical / conservative
Describe your brand voice
your brand style guide has a great brand story with a consistent and long-term story arc that shows off what your brand has to offer. Maintain authenticity and show.
Write about the:
Brand Purpose. understand your why. …
Brand Positioning. …
Brand Promise….
Brand Personality & Values. …
Brand Expression
so create a 12 slide presentation about the evolution of Audi’s logo
and make a script that I will use in my presentation
I ordered 3 pages- use 500 for reflection essay and the remaining for the presentation- since it’s a design assignment, don’t forget to add photos about the topic.
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