Discuss the strategy for Brand Building for the product/Service (Brand Extensions/Revitalization/Co-Branding/Private Labels)
Discuss how the components of a successful brand apply to the product/service
Describe how the brand positioning for your product/service is differentiated from its main competitor
Define and describe the real/virtual packaging for your product and service and how it communicates the marketing message and/or brand Image
How has Social Media impacted brand image for your product/service?
How have they engaged the customer through Social Media?
Do they use content marketing and if so what techniques (blog, Video Marketing, Email, etc)
Expert/User Generated/Branded (give examples)
What does your product/service do to promote customer engagement?
If your product is marketed Globally, what is the strength of the brand on a global scale? What has the company done to adapt the brand globally
Provide an overview of the role that CRM has with your product/service
Model for customer service
Customer Sat index
Describe how your product/Service would benefit using the CRM Process
What kind of information does your product/service have regarding their customers
Discuss how your product/service leverages customer information
Describe your company that provides product/service social responsibility program
Discuss sustainability issues with regards to your product/service
Define and provide examples of social media/communication to support corporate social responsibility.
Please Source the Textbook (Hunt, 3e, Marketing)
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