There are TWO parts (Part A and Part B)”Instructions & Requirements of Part A and Part B about the UK airlines sector”A business report format, split of Harvard referencing style in 2 part; Word count: 3000; Font: Times New Roman; Font size: 12; Line spacing: double //KEY// written in the third person with concisely and directly of 3000-word assessment of the UK airlines sector in two Parts(Please Read and Follow all details below carefully) Part A: a 2000 words sector contemporary external analysis researching of the UK airlines sector (low-cost airline (it might relatively contain scheduled airlines as well, group these together), and to show the evidence from the application of the models. //MUST INCLUDE in Part A//1. Clearly state of the UK airlines sector researching in the introduction.2. To deliver in this part: Needed to include and (how to) apply the following theories and models to the UK airlines sector:(a) Macro-Economic Analysis (DEEPLIST)- DEEPLIST analysis: an advance version of PESTEL to view in the past. Ex. Information about inflation would link to the Economic section of the DEEPLIST model.(b) Micro-Economic Analysis- Market Structure theory- Porters Five Forces- Industry Lifecycle(c) Greenleys Opportunities & Threats Matrix3. Demonstrate a theoretical understanding: trying to demonstrate critical knowledge of the models and how they are used in practice, not just in theory.4. Cite at least 3 specific examples of companies and competitive behaviour or practice within the UK airlines sector (be relative to theories and models above) to illustrate the application of the model(s) and contextualise your arguments.5. At least 25 sources drawn from textbooks, industry reports, i.e. Mintel or Deloitte or PwC, and business publications i.e. broadsheets and trade magazines to help to contextualise your points. Note: the majorities of references should be no older than 3 years i.e. dated between 2017-2020/2021 (to convey a current knowledge of whats going on in the sector) Part B: a 1000 words critical assessment, i.e. a summary of the findings of your external analysis//MUST INCLUDE in Part B//1. An outline of the impact of Covid-19, to date, on the UK airlines sector and identifying how organisations can and are competing in response to COVID-19 (changed their competitive behaviour, adding more collaboratively, providing more services to the community etc.).2. Recommendations based on your research, to drive growth in the sector.3. Particular consideration (in order to help them reopen after Covid-19 ) should be made to these themes: environmental and sustainability of changed in operation, working from home/flexing working practices, and changes in employee behaviour and changes in consumer behaviour.4. Demonstrate a theoretical understanding: draw models/ theories/evidence from Part A, you need to reference your argument obviously5. Reference at least 25 sources drawn from textbooks, industry reports, i.e. Mintel or Deloitte or PwC, and business publications i.e. broadsheets and trade magazines, official statistics, government website to help to contextualise your points. Note: the majorities of references should be no older than 3 years i.e. dated between 2017-2020/2021 (current situation)
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