Based on the analysis that you conducted in Part 1, give advice about potential strategic choices at the corporate level which Superdry may face and provide two clear strategic recommendations.
In this part, you should formulate two recommendations about the companys corporate strategy, based on the insights you have gained from your study of Block 4 and appropriate evidence from the case study materials.
Your recommendations should be informed by and built on the analysis you have carried out in Part 1. You may also want to refer to previous TMAs.
In preparing your answer, consider the following points:
The question asks you to make two strategic recommendations for the company. Consider the different growth strategies, ranging from vertical integration, to product diversification and internationalisation. For instance, if you want to propose a recommendation on internationalisation, you should think about possible markets that can be targeted for entering or exiting in the next few years. For each recommendation, explain why you made the recommendation with a solid theoretical grounding and reference to the module frameworks and concepts.
If your recommendation is to continue to pursue an existing corporate strategy you should explain why that is your recommendation and support the discussion with a solid theoretical grounding and reference to the module frameworks and concepts.
In discussing your recommendations, reflect on whether the company should enact some CPA and, in that case, of which type. Consider also what challenges they could face in deploying CPA and how they could overcome them.
A good answer will show that you have defined clearly the recommendations, making good use of the theoretical frameworks and concepts of Block 4 and of evidence from the case study. Evaluating critically the recommendations will earn you more marks.
I’ve attached Superdry case study materials in the additional materials.
For the two recommendations please opt for
1. Product Diversification
2. Vertical Integration
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