i need 500 words for the 1st part and 500 for the 2nd part and follow all the steps and with easy english||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
OBJECTIVES
1. Select a deceptive/controversial Advertisement.
2. Conduct an analysis deconstructing the Advertisement
Part I of your paper should cover:
• Reason for selecting the Advertisement – Link with Information processing.
• Whose message is this? Apply the TAP model into your discussion.
• What is the “subtext” of the message? – What do you think is the hidden message?
• Any relation to the moral scope?
• What tools of persuasion are being used?
• Discuss relevant media literacy concepts and one media literacy theory (Choose one: Uses & Gratification theory, Reception theory or Social Cognitive theory).
3. Create the Counter Ad
4. Develop Part II of your paper which focuses on discussion on the Counter Ad
Part II of your paper should cover:
• Explore how you delivered a more constructive ad using persuasive techniques.
• Explain why you applied media literacy skills to create a positive message?
• How will your message create meaning? Meaning, what is your intention behind the message?
• Analyze how individuals may perceive your message. Relate to the theory applied earlier.
• Future prediction of how others might create meaning out of your advertisement. Draw a conclusion on how others might interpret your original meaning.
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