Choose a research topic related to your residential visit to Amsterdam(such as the survey of customer satisfication of Anne Frank Museum or Heineken Experience Museum,my recommodation is to choose one of the museum ). As far as possible, ensure that you will have access to relevant people/sources related to the topic, and take into account the nature of the visit and the characteristics of the destination. The overall aim of the research project is for you to conduct primary research and then analyse and write-up your findings.
Specifically, you are required to write a 4000-word account (excluding Abstract and Appendices) of your Research Project. The project should include the following sections:
Title page and 200-word Abstract
Introduction: background about the topic researched including relevant definition of terms; and fieldwork location
Aim and Objectives: a clear statement of the projects aim followed by 4 to 6 objectives.
Rationale: an explanation of the importance of the project in relation to the destinations context and relevance to supporting literature.
(2-3pages)
The Rationale should explain the projects relevance to:
– Key academic literature relating to the topic (a critique)
– Any relevant contemporary industry trends/issues
Methodology:(choose at least one methodology,and tell the reason,why this methodology is better than others)
– Justification for research philosophy and overall approach
-Design of data collection methods
-Sampling
-Data analysis techniques
-Field work
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