Create a new customer loyalty program New Balance and discuss its effectiveness of drawing in new and retaining existing customers. What features would you include that would incentivize or reward customers when they buy from your brand? What information would you need from customers and how would you protect their privacy? How would you implement and communicate the “6Cs” into this marketing program?
Your paper should be 3 pages in length (excluding cover page and references) You must include a minimum of three credible, academic or professional references.
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