Critically appraise the current marketing strategy of Aldi Supermarkets in the UK. You are to review their in-store and marketing activities and offerings. You are to frame your assessment in the form of a report to the CEO of ALDI UK. You should conclude your report with your own personal recommendation(s) based on your analysis.
Subjects which we had on a lectures Strategic Marketing:
Marketing Strategy – concepts and frameworks
‘Scanning the environment’ Market data and Intelligence
Planning ahead: Market decisions and choices,
and trying to avoiding ‘failures’
Customer analysis – Segmentation, Targeting & Positioning Strategies
Strategic brand marketing and brand thinking
Relationship and CRM strategies
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