Describe at least two techniques offered by search engines for direct response and brand building.

Re-Pete has asked you to write a brief position paper to help him better understand the options offered by search engines. In addition, he asked for some help to increase the size of the opt-in email list.

SEO is one technique to increase Web traffic. Search engines, such as this one, offer other methods to increase Web traffic.

Describe at least two techniques offered by search engines for direct response and brand building.
Discuss the pros and cons and costs of these techniques.
Describe how to build an opt-in email list of visitors to the company Web site. How can Cortez Creations use the email list to increase Web traffic in the future?
Recommend three specific tactics for increasing Web traffic using SEO, other methods offered by search engines, or email marketing.

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