Describe each business name, what the service is, who are target customers.

Operations Management in Services
1. Give one example of a business following each of these approaches. Describe each business name, what the service is, who are target customers.
a. Production line approach
b. Customer involvement approach
c. Personal attention approach
2. For every business you listed above, identify two important operations management challenges.
3. Describe how technology is being used in service production by every business you listed above.

Students are expected to utilize outside source materials to research the necessary information. These sources can include the Wall Street Journal, BusinessWeek, New York Times (past and present issues), Fortune, textbooks, reference books, etc.

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