i have placed by number, #1 & #2 is what i need to respond to
i will place a name next to my peers response, write the response as if i am talking to them directly.
do not merge responses together please keep them separated so i can identify who response is what thank you
#1. In their personal lives, people routinely purchase goods or services. At times, they “need” or “want” something new; or it is time to replace/replenish an existing product. Whether they need to purchase groceries, buy gas for the car, or stretch a bit to get that exciting new toy, their investment in “goods” is ongoing. Similarly, they utilize the services that companies provide to enrich, replenish, fulfill, maintain, or enhance their lives. Describe how a marketer could develop differing marketing strategies to target your personal use of goods or services. Provide a real-world example of a marketer who does this. Include links to relevant marketing pieces to illustrate your example. In replies to peers, discuss the effectiveness of marketers in targeting to personal use in the examples provided.
Zachary;
One of the marketers that seems to have a strong marketing influence on myself is Amazon. I don’t use them for groceries or everyday purchases but often for random purchases of excess things I want. Some essential goods are bought their but they really have a good way of suggesting items when you are in the app that line up with what you have already looked at or compliments well. I would say just seeing the Amazon vans driving around they look nice and Amazon through it’s commercials targets family and does a good job of giving a comforting feeling in their commercials and one of family as many people can relate to. Knowing they are striving to give jobs to many people while raising wages for employees along with their strive to be economic and environmentally concious is a draw for me. Also their platform allows many small businesses to increase their revenue and platform. Their website is easy to use and categorized well which is also helpful. How a marketer could specifically market toward myself would be commercials on tv. I personally like when I know a business is doing good for a community or trying to better how they do business so expressing what they are doing in that way would persuade me to go out of my way and maybe even purchase non necessities just to be a part of what they are doing.
https://www.amazon.com/
https://www.ispot.tv/ad/O1jq/amazon-prime-2-hour-grocery-delivery-trouble-ahead-song-by-nat-king-cole
Zac
Kassi;
A Marketer is in a meeting with the firm that hold the contract for said item once that Item is picked up the marketing team they then brainstorm, once they brain storm then they study, study the people that want and or need this product. (James, 2018) States that the marketer is looking into the person, and situational environment the customers are in. What is their social status,what is their phyci like. Once this process is done The head marketer will for a lack of better words fine tune his target.One of the keys I believe in marketing is to stay this same but with a breath of freshness to the product ever so often to keep the design of the container or packaging is fresh and with the times. There are some many different genres of marketing. Their job is to really connect to the customer at hand be fresh, new, upbeat describing what the product is as well as make it appealingly to the eye
Herbalife is world wide. They are in 90 different countries with over 60 doctors on their team making sure we are feed and or drink the best products around. This company was built to make you life easier. Don’t skip meals… Drink a herbalife shake for breakfast and a loaded tea for lunch. We here at heabalife want to show you we can help even the busiest people. Lets get you started on the product and get you some results, We can have you come in the store daily till you find your favorite flavors. Once we find your favorite flavor, now let me introduce you to the preferred membership Here you will pay a one time fee of 45.00 and that will get you an automatic 23 % off you will then move up two more times to 33% off and maxing out at 42%.Everything taste better at 42 % off.
Oh hey Suzie thanks for coming in, I have noticed that you have brought 5 new people in here this week, Would you be interested in learning about the compensation form. I mean I will make the money for you if you really want but I think you would be great at I am seeing you sell it and making me money. This is a marketing strategy to not only get customers but to also ultimately get a distributor making money under you and for you.
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James, Michael (2018), Grand Canyon University (Ed). (2018). Marketng: An enterprise view
(2nd ed.). Retrieved from https://lc.gcumedia.com/mkt315/marketing-an-enterprise view/v2.1/#/chapter/
Herbalife Business Opportunity – Bing video
Here is a video that shows an old version of this marketing strategy
Phillip;
One business that I think best describes this strategy is the Cruise Line Industry. The Cruise Liner Industry has developed multiple strategies to sell the same thing, sail on a ship to a specific destination. So how do they do it and why is it so successful? They (Cruise Ship Industry) use peoples emotions to sell their product. The kids want to go to Disney World in Florida, they have a cruise with Disney characters on the boat, the retired couple wants to get away, or the young college kids want to just party for 3 days (Gronks Booze Cruise) so there are specific cruises just for them. “Demand for cruises is driven by consumer disposable income and vacation preferences. Small operators have the competitive advantage of lower labor and equipment costs and more personalized service; large operators benefit from stronger bargaining power in vendor contracting, the ability to spread costs over a larger number of passengers, and greater financial resources for marketing, expansion, and investment”(Dun&Bradstreet). Now the marketing team has hit on several things when you are going to and after you have taken your trip. Did it “enrich” your life, probably in a very small way, you got to go on vacation and see some nice things. Did it “replenish and/or fulfill” anything, maybe it was a needed vacation from work that had you stressed out. After Covid the Cruise line industry sold out or was booked to capacity in just a short amount of time. People wanted the feeling of getting out and exploring. “But cruisers who have been stuck at home since March 2020 are apparently bullish on seeing as much of the world as possible in one fell swoopincluding such hard-to-reach destinations as Easter Island, Bora Bora, or the Seychelles”(Golden).
https://www-proquest-com.lopes.idm.oclc.org/marketresearch/docview/1831761585/123E8038DC49407EPQ/1?accountid=7374
https://www.bloomberg.com/news/articles/2021-03-01/world-cruises-are-selling-out-years-in-advance-as-covid-fears-lift
#2. Sometimes a new product or service endeavor fizzles in the marketplace. Looking back, it seemed like a “good idea” at the time; however, it is evident that the promising new product or service is now headed toward obsolescence. Assume the role of the lead marketer of a struggling (or failed) product. Provide a detailed analysis of the product or service failure; and present a step-by-step description of how these (and future) product failures could be avoided. Include links to relevant marketing materials to illustrate your ideas. In replies to peers, discuss whether you agree or disagree with the analysis provided by your peers and explain why.
Dr. Dickinson;
you can make up a brand about a clothing boutique for women
called “the angels closet”
I want to delve more into your personal brands. We will be working on this for one of your deliverables this week and I want to prime the pump.
What is a personal brand?
How do others find out about your personal brand?
How do you monitor your personal brand to determine if it is increasing or decreasing?
What role does ethics, morality, and the Christian Worldview play in your personal brand?
Dr. Dickinson
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