hi, i hope all is well..
Please keep the responses separate, no need to mention either response in the response.
Leave the name next to the response so i can identify who response it is.
do not make a reference page put the reference under each response thank you
Grand Canyon University. (Ed.) (2018). Marketing: An enterprise view.
URL:
https://www.gcumedia.com/digital-resources/grand-canyon-university/2018/marketing_an-enterprise-view_2e.php
In the first paragraph of this chapter, the quote from Harold Coffin (1905-1981) stated: “A consumer is a shopper who is sore about something.” In essence, Mr. Coffin suggests that a marketer’s job is to tap into a problem, or create a “problem,” that can only be “solved” by the consumer’s purchase of a particular product. Based on this concept, describe how consumer purchase decisions actually serve to resolve an unmet want or need? In replies to peers, provide real-world examples from your own life to illustrate the point.
tristians response:
3 posts
Re: Topic 3 DQ 1
Hello Class,
The consumers behavior is a very important factor in the marketing plan since without buyers for a product there will be no business. Consumer behavior can be influenced by a number of factors according to the textbook, Marketing an Enterprise view, the four factors are personal, economic, psychological, and sociocultural factors. The personal and economic factors can include the number of family members as well as the income of the consumer. Psychological factors are the consumers personality and what motivates the consumer to buy a product. Sociocultural factors can lead more into what economic class the consumer falls under.
With all of the factors that go into buying a product this is what creates the problem consumers have that making a purchase will solve. For example, a sociocultural factor for a consumer could be that social media makes getting healthy and fit popular then a consumer will create a problem for them self which would be that they need to fit into the healthier crowd. When this problem has presented itself the consumer feels that buying cleaner foods or getting a gym membership will solve their problem. Using this example the consumer has met the want or need to get healthier by purchasing different foods or by going to the gym in order to fix the problem they have created for them self.
Reference:
James M., Jones K. (2018). Chapter 3: Consumer Buying Behavior. Marketing: An Enterprise View. Grand Canyon University. (Ed.)
Jacobs response:
Understanding consumer’s behavior is imperative to the success of their marketing plan/future of the company. There are different levels of what drives a consumer to purchase from a company, such as; Economic, Personal, Sociocultural, and psychological factors (L.L, 2016). Making it important for the marketing team to do the right research and cover all of their bases. For example, they must think of the age of the crowd they are aiming for, or figure out how to be inclusive and make products for everybody. Resolving or fixing an unmet want/need can be complicated, but all it takes is talking directly to the public and taking note of the demographics of the customers. They will tell you exactly what they are wanting or needing from a company, or advice on how to improve it. Everywhere is different, especially in other countries, people may need something one place doesn’t or uses more of one product compared to other consumers across the world.
Regards,
Jake
Learning, L. (2016). Principles of Marketing. Lumen. https://courses.lumenlearning.com/wmopen-principlesofmarketing/chapter/reading-situational-factors/.
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