A 750-word paper that includes three references two from the material in this lesson. Needs to be a 5 paragraph essay. An introduction, three body paragraphs, and conclusion. The body paragraphs have be included in the introduction and conclusion.
Objective: Design a marketing plan that will demonstrate entrepreneurial approaches to formulating product, price, promotion, and distribution strategies and action programs.
Introduction:
Market planning to define and develop niche markets is a start-up strategy that can bring to light attractive opportunities where small business can compete against large competitors and be profitable right out of the gate. However, niche marketing requires creative forward thinking managers, skills and a marketing strategic mindset to carve out unique revenue streams.
Deliverables
The essay for this lesson is required to be a minimum of 750 words (excluding title and reference pages) that clearly demonstrate your understanding of the activity. Essays should have a clear introduction, thesis statement and conclusion, written in APA format (https://owl.english.purdue.edu/owl/). A minimum of three sources, at least two from the lesson, must be cited in-text and in the Reference list.
Activity Details
Perform the following steps:
Step 1: Introduction and Preliminary Research.
Research Lesson Readings as well as external resources from the Cline Library https://nau.edu/library/ and/or the Internet, books, journals, etc. about strategic niche market planning. Write an introductory paragraph with a brief statement how a well-defined market niche plan can present attractive small business revenue stream opportunities.
Read the case study from the following documents:
Nicher Allegiant Air: Going Where They Aint from Armstrong, G., & Kotler, P. (2013). Marketing: An Introduction (11th ed., pp. 51-52). Upper Saddle River, NJ: Prentice Hall.
Nicas, J. (2013, Jun 04). Allegiant air: The tardy, gas-guzzling, most profitable airline in america; allegiant’s airplanes guzzle gas and are often tardy; but its strategy is working. Wall Street Journal (Online)
Step 2: Answer the following questions
While reading and researching keep in mind the following questions:
1. How can a well-defined market niche plan result in small business revenue streams?
2. Describe Nicher Allegiant Airs approach to the market and why they selected this approach.
3. Is their approach successful?
4. Compare the market/business strategy of Allegiant to a large airline company.
5. How did market research and planning make this a successful business?
Step 3: Write your essay
Write your essay to address all the questions above.
Use these writing guidelines:
Include a cover page and references in addition to your required word count.
Use correct APA format
Double-space text
Use size 12 Times New Roman
Use section headings to organize
Indent paragraphs
Include in-text citations
Use correct spelling, grammar, sentence structure and verb tense
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