1.Develop a concise Marketing plan and a Customer Relationship Management Plan on the basis of the identified strategy (using a relevant model such as AIDA, AIDCA,SOSTAC, etc)
2.Social Media Strategy.
Identify your social media objectives (for instance: sales, brand development,customer engagement & loyalty, new segment),
Choose most appropriate social media platforms (Facebook, Instagram, Twitter,Youtube, Pinterest, LinkedIn, ),
Describe your communication strategy and its implementation (identification of themechanisms to spread the word, how to manage social media presence, social mediaengagement, etc.
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