The community of Destination Marketing have been excellently performing through our immense commitment, incredible hard work, team project, individual assignments, in-class discussions, flexible deadline policies, one on one meetings, great guest speakers etc. under the difficult time of Covid 19 since the beginning of the fall semester.This final self-reflective topical question effectively addresses course learning outcomes in the syllabus. This means that students are required to reflect on how the topic the question, its context and the answer to the question have impacted their learning experience and future learning approach. To that end, students are requested to engage their answer to the question with their own understanding and appreciation of the topic so it effectively integrates critical analysis and reflection under the guidance of literature in the social sciences, particularly articles published in the top international tourism and hospitality journals.Reflection is about careful thought. A way of debriefing your experience with this course and in view of the topical question, your experience with one aspect of the course. The kind of reflection that is valuable to leaders and managers involves:the conscious consideration of beliefs and actions; andthe analysis of those beliefs and actions for the purpose of learning, here in the specific area related to the question on Destination Marketing.Please critically read the article Travel Marketing during Covid19 Crisis: 8 Ways to Engage Travelers Again from the Smartvel Blog. Its content was generated by reviewing many scholarly articles published in Harvard Business Review, reports published by the UNWTO, Mckinsey & Company, Travel Age West , MMGY Global , Life Marketing., etc. After your critical analysis of the article, choose a destination and examine its destination marketing strategies in the context of 8 Marketing Ideas for Remaining Relevant to Travelers during the Covid19 Crisis which are listed as follows:Revisit Your Website and Content AssetsTravel Incentives and Brand Creativity Will Be RememberedEmphasis Ethics and Community SpiritFocus on Search Engine Optimization (SEO) and Content MarketingPay Attention to Your Customer SegmentsAdapt Your Offers and ServicesRevisit Your TechnologyPartner with OthersAfter your critical analysis of the marketing strategies of your chosen destination, please answer the following questions: Identify which of these 8 marketing ideas have been implemented by your chosen destination?Give examples for how (some of) these marketing ideas have been implemented by your chosen destination?Identify which of these 8 marketing ideas have NOT been implemented by your chosen destination?Recommend strategies for how to implement these marketing ideas that were not implemented by your selected destination.If you think that some of these 8 marketing ideas cannot be adaptable to destination marketing, explain the reasons for why they cannot be implementable in the context of destination marketing.Use evidence from different sources (academic source, industry, stakeholders, and organizational data) to support your position and illustrate with examples if possible or when necessary. Include how what have you have learned has impacted your prior knowledge and the future use you will make of what you have learned.
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