Discuss about ingredient branding and how ingredient branding impacts the success of the pedelec market. The whitepaper is intended to be read by pedelec and pedelec engine manufacturers. It should help them to understand the concept of ingredient branding and why it is important to communicate our brand name rather then work together with us on a whitelabel-basis.
1) What is ingredient branding (~ 1/2 page)
2) Key-Advantage of ingredient branding (~ 1/2 page)
>> Key-Takeaway: The ingredient is becoming a trigger for the buying decision in favor of the final product
3) Examples and impact of great ingredient branding strategies (~ 1/2 page)
>> Shimano
>> Intel
4) Ingredient branding in the E-Bike industry (~ 2 page)
>> How the E-Bike growth is driven by ingredient branding
5) How a branded IoT technology can enhance an e-bike brands success (~ 2 page)
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