Discuss how other businesses could use the process of value innovation to make the competitor irrelevant.

After reading the article Blue Ocean Strategy (20pages) by W. Chan Kim and Renee Mauborgne and viewing the videos, discuss how other businesses could use the process of value innovation to make the competitor irrelevant. Ask the four questions:

1. What costs can I eliminate or reduce?

2. Is there room for new innovation?

3. What standards/expectations can I raise?

4. What new practices/processes can I create?

LINK FOR TWO VIDEOS :

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