As a manager and developer of your Business Plan, it is necessary that you re-examine your current consumer base to ensure that your recommended solution is aligned with consumer preferences and needs. Strategic managers determine the accuracy of target markets and make necessary adjustments.
A Needs Assessment refers to a systematic process of collecting information to help management teams make informed decisions to drive change, organizational solutions, and ultimately, improve organizational performance. The results of a Needs Assessment cannot only provide managers with direction but also justification of recommended solutions and initiatives.
Keep in mind how the role of manager or leader contributes to entrepreneurial goals. In order to gain a competitive advantage, managers and leaders must be innovative in their marketing strategies. Conducting a SWOT Analysis provides an opportunity for businesses to improve their strategic position and positively impact negative factors. As well, managers and leaders should consider the external environment and understand how strengths and weaknesses can hinder your business activities.
As part of your Business Plan, develop a Consumer Needs Assessment Report.
Develop a Consumer Needs Assessment Report to support your Business Plan, complete the following in your report:
Propose relevant information to be gathered on your target market consumer.
Formulate how and when the information of your target market will be collected.
Elaborate on how the target market information to be gathered aligns with the impetus for change in your selected organization, addresses identified challenges, and aligns with strategic management principles.
Format your assignment according to APA guidelines and include a conclusion.
I attached two files for you to use for the report. Please refer to the files WHEN WRITING THE PAPER. The report will be on General Motors Corporation. Please make sure to develop the report based on the customers needs and answer the questions with good accurate information.
****PLEASE READ ALL OF THE INFORMATION AND DIRECTIONS CORRECTLY THANKS****
Provide key information as stated in the instructions.
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