Discuss how you would segment the B2B market and how you would use this segmentation to reach your target market. Furthermore, discuss how you may conceivably reach base-of-the-pyramid B2B customers, for example, poor farmers in rural regions.

You are in the process of launching a new UK-based manufacturing firm which specializes in producing small drones for the B2B market for use in all forms of aerial photography.

1. Describe the various steps you would take to research the market potential for the company, and on this basis, explain which geographical markets you would initially (de)select? [740 words]

2. Discuss how you would segment the B2B market and how you would use this segmentation to reach your target market. Furthermore, discuss how you may conceivably reach base-of-the-pyramid B2B customers, for example, poor farmers in rural regions.[740 words]

3. Explain what considerations you would have in terms of building the brand of the company to B2B customers in global markets. [740 words]

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