This is my final paper (“Signature Assignment”) for my MBA course, Marketing Research. The objective is to continue to build on the research I started in the midterm paper (“Case Assignment”) to develop a complete Marketing Research paper. I have attached the full assignment, as well as my Case Assignment paper for reference. Here are topics that need to be covered that we learned during the course: Quantitative and Qualitative methods- Secondary Research- Surveys- Focus Groups- Interviews- Experiments & Field Trials- Observation Basic Statistics and Sampling- Random and Stratified Sampling- For the assignment, it would make sense to use stratified sampling of the target groups- The differences between mean, median, and mode, and which can be used for the assignment. Hypothesis Testing Procedures- Null Hypothesis and Alternative Hypothesis- Differentiation Between Tests: The Z-test of a mean; t-test; Chi-square one sample test; The McNemar test; Kolmogorov-Smirnov one simple test. State at least 2 types that can be used for the signature assignment.- Differences between parametric and non-parametric statistics and which to use for the signature assignment. Here’s a snippet that I wrote for a discussion post:For the signature assignment, its best to use a non-parametric test because we will be assessing group medians of our participants salaries. Also, non-parametric tests can analyze ordinal and ranked data, and not be tripped up by outliers like a parametric test would. Finally, were using a Likert scale in our survey, which can be assessed with non-parametric tests for accuracy with ordinal data that do not assume a normal distribution.
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