First identify the primary target consumer. Research a product or service and analyze it from the viewpoint of consumer bahavior. The paper should include the following: 1. The top decision-making forces which influence buyers of the product or service. 2. The decision-making and buying process of the product/service. 3. The microeconomic factors which affect consumer behavior of product /service. 4. Discuss the influence of heuristics and experimental consumption. 5. Includes key consumer behavior theory marketers use to sell the product/service. 6. Detail the most important methods for developing consumer behavior information for product /service. Format and References: – APA Style required -Utilize three or more credible sources(primarily and secondarily). Use reputable sources NOT wikipedia. -Proof read for grammer,spelling, and puncutation. -Do not plagerize
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