Write and type a four paged (text) research paper APA7 that will recommend a viable change to solve a problem in or address a challenge facing a company in the U.S. Problems may focus on such things as seeking more efficient ways to market a product or identifying a better alternative to a current practice or policy. In your research, you will encounter a variety of problems from which you will choose one. Your paper is worth 15% of your course grade.
What will I do before I write the paper?
Finding the company and the problem:
1. Through your preparatory work with your annotated bibliography assignment, continue with the publicly traded company of interest to you. Then through using the SWOT Analysis of that company in the databases Business Source Complete, read and gather information about the company.
2. Define the problem/weakness you will write about. Use the following criteria to help you:
Is it a real and documented problem?
Is it significant enough to solve?
Is it narrow (specific enough) but challenging to write about?
Determining the audience:
3. Identify the audience for the report:
Really exists
Able to implement your recommended action-feasible due to their skills and experience.
Giving support:
4. Find a SWOT analysis in Business Source Complete and three peer reviewed, if possible, articles from database sources that provide details to support the severity of the problem and adequately back up your recommendation or steps toward a solution. The recommendation is one suggested by one you found through your research. Quoted and paraphrased information from your sources must be credited with in-text citations. Refer to Hackers A Pocket Style Manual or library APA resource center for further details on in-text citation and limitations on quoting.
Elements included in my research paper:
APA formatted title page
Introduction that gives a description of the problem and leads into a thesis statement identifying the problem and a solution.
Body to develop your paper with details
Conclusion summarizes your recommendation and clear action to the reader
APA in-text citations when using information from a source or sources
APA style reference list entitled References
The following rubric will be used to grade your paper:
Student name: Company researched:
Introduction describes problem and leads to thesis statement (4 points) ________
Body provides clear major details of support from articles (4 points) ________
Text of report logically organized and persuasive (3 points) _________
Conclusion summarizes and gives clear action (3 points) _________
Gives in-text citation (3 points) _________
Paraphrased information (3 points) _________
Provides reference list (3 points) ___________
Included title page (2 points) _________
Total __________/25 points
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