This is a 3000 word maximum paper in English. as mentioned on the Individual essay pdf attached, the goal of this essay is to develop a comprehensive email and affiliate marketing plan and strategy for the brand Deporvillage.com (a sports e-commerce website, also in english), with the goal of increasing the user experience of the website, the conversion rate, and Deporvillages revenue.
The teacher wanted focus on these points:
– What type of e-mails are we going to send
– Tactics used for an welcome email
– Estimated metrics
– Strategies used
He wants as well some calculations based on the excel I have sent attached for the strategy we are going to use
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