1. The first question concerns the key elasticities and their economic meaning. He is especially interested in how a large fall in income predicted to be 20% — will affect the demanded quantity. 2. Discuss what is the likely market structure of the x market. The CEO mentions that there is a chance that one of the competitors (with a 22% market share) will attempt to cut the price (of generation 6) aggressively this year. Describe the expected effect of the price cut and the options available for Hypra!!! in that situation. 3. The firm has not decided yet about what pricing and marketing strategy to apply when it introduces generation 7 (fold-up) X. Please discuss these options and the factors that should be taken into account. 4. Consider the different types of expansion which the CEO considers. First, state what type of expansions they are. Second, discuss the advantages and disadvantages of the different options and also the type of information that should be collected to decide on which strategy to pursue. When writing the report, make sure that you specify your assumptions and use clear economic arguments to support your statements. Refer to theories and categories we learned but apply them specifically to the problems. Answers building on a good coverage of different approaches, theories and examples will attract high marks. Please you clear and concise language. You dont have to use any external materials besides what we covered during the course, but if you use them, please reference accordingly. You dont need to use a specific structure, you can just answer the questions one by one.All sub-questions attract the same amount of marks, i.e. 25% each. 3000 word limit.
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