A 750-word paper that includes three references two from the material in this lesson. Needs to be a 5 paragraph essay. An introduction, three body paragraphs, and conclusion. The body paragraphs have be included in the introduction and conclusion.
Objective: Define the role and interconnected relationship of marketing, entrepreneurship, and social media.
Introduction:
Fundamentally e-commerce refers to the purchase and sale of goods and/or services via electronic channels such as the Internet. Yet e-commerce was first introduced in 1960 and used by business long before extending to the Internet in the 1990’s. Online shopping backed by e-commerce is growing at an exponential rate plus organizations are evolving to maximize and monetize social media opportunities.
Deliverables
The essay for this lesson is required to be a minimum of 750 words (excluding title and reference pages) that clearly demonstrate your understanding of the activity. Essays should have a clear introduction, thesis statement and conclusion, written in APA format (APAstyle.org). A minimum of three sources, at least two from the lesson, must be cited in-text and in the Reference list.
Activity Details
Perform the following steps:
Step 1: Preliminary Research and Introduction
Research Lesson Readings as well as external resources from the Cline Library https://nau.edu/library/ and/or the Internet, books, journals, etc. about e-commerce.
Step 2: Address the following
While reading and researching keep in mind the following, which you will need to address in your essay:
Begin with an introductory paragraph that describes what e-commerce is and the importance of e-commerce today.
Follow up describing how e-commerce differs from e-business and how e-commerce intersects with e-business.
Describe the visions and forces during the early days of e-commerce in terms of what the various interest groups hoped for:
o Computer science and information technology people
o Economists
o Entrepreneurs
o Venture capitalists
o Marketers
Explain whether what each group envisioned came to fruition and why or why not.
Answer what are some of the unique features of e-commerce technology.
List and describe a minimum of five unique features.
Describe the three different stages in the evolution of e-commerce.
For the conclusion paragraph summarize what you have learned about e-commerce.
Step 3: Write your essay
Write your essay to address all the questions above.
Use these writing guidelines:
Include a cover page and references in addition to your required word count.
Use correct APA format
Double-space text
Use size 12 Times New Roman
Use section headings to organize
Indent paragraphs
Include in-text citations
Use correct spelling, grammar, sentence structure and verb tense
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