Customer Relationship Management (CRM) 2019, 2020, 2021 and beyond.CRM ResearchResearch Instructions: In Tridents Library, use the term CRM in supply chain. Refine your search and select:Scholarly & Peer-ReviewJournal ArticleLast 3 yearsSort by RelevanceYou must use at least two articles from the Trident Online Library databases for this section of the case.Case AssignmentProvide a general overview of CRM (1/2 page). Research required.Present a well-balanced academic discussion on the importance of CRM in SCM. It may be general in nature or focused on a specific industry that complements your career goals or experience. (1 page) You must use at least two articles from the Trident Online Library databases for this section of the case.Industry Pros: CRM in SCMUsing blogs, articles or information written by at least three experts from different companies, discuss CRM in Supply Chain Management: best practices, trends and tools. (1 pages)Since you are engaging in research, be sure to cite and reference the sources in APA format. NOTE: failure to use research with accompanying citations to support content will result in reduced scoring Level 2-Developing for Meets Assignment Requirements, Critical Thinking, Use of Sources and Mechanics on the grading rubric.The paper should be written in third person; this means words like I, we, and you are not appropriate. Refer to yourself in third-person as manager or you can write about what the project team will do, rather than saying I and we.
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