1 pageAPA FormatTimes New RomanFont12Double spaceReferencesIn text citationAssignment due on 12/6/2020 by 6pm WEEK 5 D/B In this week’s readings you are assigned the article on Nestle in Japan. Du, L., Gretle, C., and Takahashi, M. (August 30, 2018). Nestle wants your DNA. Bloomberg. Retrieved from https://www.bloomberg.com/news/articles/2018-08-29/nestle-wants-your-dna-and-foodie-pics-to-sell-you-supplements (Links to an external site.) NOTE: If you have difficulty opening the above link, try this PDF document: Nestle Wants Your DNA – Bloomberg – MBA6663.pdf Actions This article is quite intriguing. Nestle is aggressively moving into sustainable, healthy and personalized nutrition. So, how do they test their offerings, when it is highly personalized? What market/culture/segment offers the best test bed? Discuss your perspective on their approach and the use of data and artificial intelligence (AI). Apply your knowledge on Lean Start Up and Testing the Value Proposition to the effort by Nestle to sell its new health products.
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