Read the following article about the case of tracking by Google in 2020 in order to become familiar with the case.
(Case is in the link, please open the link in order to see the article. Thanks in advance !!! )
https://www.nbcnews.com/tech/security/google-sued-u-s-tracking-users-private-internet-browsing-n1222676
Explain the ethical marketing framework and the main principles governing ethics in digital marketing
Explain how ethics in marketing can help companies perform better.
Was Google ethical in this case? Explain your answer.
How might this case have affected the performance of Google? Explain your answer
-EXPECTED TABLE OF CONTENTS
Introduction
Ethicalframeworks
Ethicalmarketing and performance
Evaluation (was the company ethical?)
Impact of the case on performance
References
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