Explain how it did or did not show Respect for the viewers, Respect for the product, Responsibility for the appeals, and Concern for the consequences of using the claims and evidence.

Watch this Super Bowl commercial https://www.youtube.com/watch?v=AMpZ0TGjbWE.

Drawing on the concepts of Rhetorical Situation (Exigence, Audience, Constraints) and The Five Canons of Rhetoric (Invention, Arrangement, Style, Delivery, and Memory) in 275 words, identify some of the appeals in the ad and explain how it did or did not show Respect for the viewers, Respect for the product, Responsibility for the appeals, and Concern for the consequences of using the claims and evidence.

Describe the ad sufficiently and summarize its contents.

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