1. This week you learned how important it is to develop your branding and differentiate your product. As you do this you want to remember to look at this from your customer’s point of view. For this assignment, focus on the one, most significant advantage, and then brand your product accordingly. Explain how yours is different and better than your competition. For your branding strategy, discuss why people should buy from you, who your target customer is, and how you will fulfil your brand’s promise and provide value and service to your consumer. You may use any of these: product, image, people, service, or channel differentiation. Include a supporting narrative to explain your decisions.
2. Throughout out this course I have created a renewable energy company that focuses on engineering a more reliable and efficient technology to implement in various renewable energy sources. The renewable energy source my company has been focusing on are solar panels. Currently there are numerous solar panel options one can install to harness the suns energy for their residence or business. The range of solar panels are plentiful as there are cheaper options to choose from, up to the most expensive panels, which are used by large corporations and for space exploration. One thing that differentiates my company from the competition is we are actively pushing the envelope to make solar panels more efficient, we then that that technology and implement it into our own products. This will make the most efficient panels more affordable to consumers, whilst forcing an upgrade to the more high-end solar panel. Essentially, my company will force companies to create a more efficient panel, thus improving the renewable energy technology.
3. I have attached a paper that I completed last week on the product attributes, if you have any more questions or need more details please let me know. Thank you.
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