For your final project, you will write a paper addressing one of these bad decisions.
Bad Decisions (Choose 1)
1) New Coke
2) PC-DOS
3) Microsoft BOB (Clippie)
4) Monday Night Football
5) Western Union and the telephone
6) E.Ts candy
7) Kodak digital cameras, official film provider of the LA Olympics
8) Licensing rights to Star Wars sold for 20K to George Lucas (current worth, 3bn)
9) Kmart
10) Lehman Brothers
In your 3-4 page paper, address the following topics:
1. Was it a bad decision?
2. Was there anything that could have prevented the decision if we had game theory applied?
3. If not, what else did they need to know?
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