Advertising Plan Create an advertising plan for a new or existing business that includes all the required components. The advertising plan will be due on 05/02/2021.
General Requirements:
2
Your Advertising Plan should be no less than eight (8) pages (APA formatted). The Advertising Plan must be in Times New Roman font, size 12 (only) double spaced.
Page 1 cover page must include name, title, date and running head.
Page 2 must include abstract (Executive Summary).
Grading
Pages 3 7 should articulate the following components: o SituationalAnalysis
o AdvertisingObjectives
o AdvertisingStrategy
o Testing and Evaluations
Page 8 will be your resource page, which will include at least 4 resources. Please review the Advertising Plan Rubric for specific requirements and grading criteria.
Topical Outline
Advertising Today
The Big Picture Evolution
The Big Picture Regulation
Scope of Advertising
Consumer Behavior
Market Segmentation
Research, Gathering Information for Advertising Marketing and Advertising Planning
Planning Media Strategy
Creative Strategy Process
Producing Ads
Using Print Media
Using Electronics Media
Using Digital Interactive Media
Relationship Building
The Pitch
Their website is www.eightandplumfarms.org
Instagram Eightandplumfarms2020
Facebook page Eight and Plum Farms, LLC
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