For this exercise, you will develop a Competitive Profile Matrix (CPM) for Disney World, Universal Studios (FLA), and Busch Gardens (FLA). The main component of the CPM is the Critical Success Factors. Critical Success Factors are activities critical to the success of an organization.

For this exercise, you will develop a Competitive Profile Matrix (CPM) for Disney World, Universal Studios (FLA), and Busch Gardens (FLA). The main component of the CPM is the Critical Success Factors. Critical Success Factors are activities critical to the success of an organization.

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