1. Executive summary (this comes first, but is written last)2. Key issue(s)3. Recommendations and Rationale4. Action Plan5. Appendices: SWOT analysis, secondary market research main findings, buying behavior analysis, marketing strategies and value offering analysis. Mention: 1. Should the small development team work on all three products at the same time? Would you dedicate equivalent resources to all three? 2. How does IA’s globally diverse team affect the company? (How does it affect your team?) 3. Was it a good idea to rush to exhibit its prototype in Hamburg, Germany? 4. Who should IA target? 5. What is the future of IFE?
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