Assignment 1: Yahoo and Amazon: Building a Competitive Advantage
Review “How Amazon.com became the leading online retailer by 2011”,
and “Is Yahoo!’s business model working in 2011?”
Write 10(TEN) page paper in which you:
1, describe in brief, the histories of both of Amazon.com and
Yahoo.com, and determine the core business of each.
2, Determine the key strategic differences that have impacted the
relative success of both Amazon.com and Yahoo.com. Provide two (2)
specific examples of such strategic differences to support the
3, Compare and contrast the approach to strategic planning that each
company has pursued in order to achieve a competitive advantage. Focus
specifically on both intended and emergent strategies.
4, Analyze the manner in which each company’s distinctive competencies
help to shape the strategies that each company pursues. Provide a
rationale to support the response.
5, Recommend one (1) functional level strategy for each company which
prescribes the essential ways in which each may achieve superior
efficiency, quality, innovation, and customer responsiveness. Provide
a rationale to support the response.
Use at least 6(SIX) quality references. Note: Wikipedia and other
Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with
one-inch margins on all sides; citations and references must follow
APA or school-specific format.
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