How can marketing management determine value elements highly prized by customers and how can they decide the subset of values the firm can best provide, consistent with the business strategy?

US Writer Only1 pageapa formatfont 12times new romandouble spacereferencesin text citation Week 2 DiscussionIn this weeks forum lets discuss / debate what we mean by customer value. How can marketing management determine value elements highly prized by customers and how can they decide the subset of values the firm can best provide, consistent with the business strategy? Clearly, this knowledge is fundamental to designing and deploying marketing strategies and tactics that enhance the firms financial and market performance. To help you in this discussion review the articles by Almquist, E., Senior, J., & Bloch, N. (2016) and by J, B. S., & Colgate, M. (2007). Both articles offer frameworks for perceiving customer values and recommend the implications. Use the Maslow like value pyramid (Almquist, E., Senior, J., & Bloch, N. (2016) to connect both these readings.

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