How does the scientific endeavor (critical thinking, good research methods) help us become more educated citizens so that we may approach such data with a healthy dose of skepticism?

One way in which political candidates try to convince voters to ally with their causes is through the use of public opinion polls. Data is then presented to the general public as fact. How does the scientific endeavor (critical thinking, good research methods) help us become more educated citizens so that we may approach such data with a healthy dose of skepticism?

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